postsecret

The author explicitly states that he/she (we'll call the author "she" from now on because gender is not determinable through the card) is happy that a certain person in her life exists. The writer implicitly implies that the individual is special to her. Also, because the creator can predict how the important person might react to the secret, "I know you might roll your eyes at this," it is inferred by the audience that the relationship between the two is close and probably long-term. The author is mostly speaking directly to the individual, but at the same time writes in a way to allow other readers to relate. It is easy to understand the words she uses and many feel something similar about special people in their lives. The nature of postsecret.com isn't to have a target audience or to even expect anyone to read the secret, but those who choose to read it, and in a way “set the creator free,” become the target audience. As for visual claims, the leaf could possibly represent the person that is being written to. The yellow leaf is amazing for its color and is seen as significant for its centered placement on the card. It is the highlight of the artwork, as the person is the highlight of the text. Overall, the entire layout is engaging and appealing.