http://www.hemmy.net/2006/10/15/creative-advertisements-around-the-world/
This ad is unique and visually appealing. It is intended for any audience and easily gets the point across. The claim is possibly that if one goes to the Yoga Center, she will become flexible and healthy, like the person on the straw. It is very simple, and doesn't really show evidence, but it does remotely imply a warrant that people want to look like the woman on the straw. The most effective aspect of this ad is that it uses a different type of medium that is eye-catching and strategically placed so that many people will see it.
2 comments:
you are right abou the warrant and lask of evidence. Could you develop this and explore why a a sipping straw rahter than, say, a garden hose? What besides flexibility does a straw imply?
A straw might also represent health (hydrating oneself), or youthfulness (children needing to use straws). These are two qualities that the yoga company would definitely like to have associated with their ads.
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